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An ambitious

Product designer
from Copenhagen

See my latest work
See my latest work

My main focus is UI & UX and development → Reach out

Having launched 120+ successful projects on my resumé, I know exactly how to make ideas shine.
Reach out
Reach out
120+
Projects completed
14
Years of experience
60+
Clients
CPH
Location

Recent projects
‍→ by Casper Broe ←

My journey as a freelancer and employments has given me the opportunity to work on a wide range of exciting projects within product design, UI/UX, design systems, development, native and web applications and prototyping.

Over the years, I have built a solid portfolio that demonstrates my ability to create intuitive user interfaces and improve user experiences across different platforms and devices

Intelligent Health Coach

App

iOS & Android

View project
View project
→

Banking North

App

Website

UI/UX

View project
View project
→

Intelligent Cycling

App

iOS & Android

View project
View project
→

I've been fortunate to work with a lot of awesome people on even more awesome projects

See All Work
See All Work
→

Services

I work with startups, new growth and scaleup companies across a range of disciplines
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Strategy
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Digital Design
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Development
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Presentation

From strategy to development, I offer a full range of experience to help your company thrive online.

Experience

We’ve partnered with clients of all sizes, delivering tailored digital solutions to help them achieve their goals with creativity and trust

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Startup?

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New growth?

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Scaleup?

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Job opportunity?

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FREQUENTLY ASKED → QUESTIONS

Strategy

1. What is your approach to UI/UX strategy?

I follow a user-centered design approach that balances business goals with user needs. My process includes research, wireframing, prototyping, testing, and iteration to create intuitive and visually compelling experiences.

2. How do you ensure a product meets both business and user needs?

I align design decisions with key business objectives while conducting user research to understand pain points and expectations. This ensures that the final product is both functional and engaging.

3. What role does user research play in your design process?

User research is foundational. I use qualitative and quantitative methods—such as interviews, surveys, and analytics—to gather insights that inform design decisions and optimize the user experience.

4. How do you balance aesthetics with usability?

A beautiful design should also be functional. I ensure that visuals enhance usability rather than detract from it, using design principles like contrast, hierarchy, and affordance to guide user interactions seamlessly.

5. What tools do you use in your UI/UX workflow?

I use tools like Figma and InVision for wireframing and prototyping. For research and testing, I leverage platforms like Hotjar and Google Analytics.

6. How do you approach accessibility in design?

I prioritize accessibility by following WCAG guidelines, ensuring proper color contrast, readable typography, and inclusive interactions for all users, including those with disabilities.

7. How do you incorporate feedback into your designs?

I conduct usability testing and stakeholder reviews throughout the design process. By iterating based on feedback, I refine the experience to better serve users while maintaining design integrity.

8. Can you adapt your strategy to different industries?

Absolutely. I tailor my approach based on industry-specific user behaviors, whether it’s e-commerce, SaaS, fintech, healthcare, or any other domain.

9. How do you measure the success of a UI/UX strategy?

Success is measured through key performance indicators (KPIs) like user engagement, conversion rates, retention, and usability test results. I continuously analyze and refine designs to optimize performance.

10. What trends in UI/UX are you excited about?

I’m particularly interested in AI-driven personalization, voice UI, micro-interactions, and the growing importance of ethical design in digital experiences.

‍

Digital design

1. What’s your approach to digital/product design?

I focus on user-centered, data-driven design, ensuring products are functional, scalable, and visually engaging.

2. How do you balance business goals and user needs?

By aligning design decisions with business strategy while conducting research to enhance usability and customer satisfaction.

3. What’s your process from concept to final product?

Research → Ideation → Wireframing → Prototyping → Testing → Iteration → Final Design & Handoff.

4. What tools do you use?

Figma for design, Slack, ClickUp, Azure and FigJam for collaboration; Hotjar and GA for analytics.

5. How do you ensure scalability in design?

By creating modular design systems, leveraging atomic design principles, and considering long-term product evolution.

6. How do you incorporate accessibility?

By following WCAG standards, ensuring contrast, typography, and interactions are inclusive for all users.

7. How do you validate design decisions?

Through usability testing, A/B testing, and analytics to refine and optimize user experience.

8. Can you work across different industries?

Yes, I adapt my approach to industry-specific needs, from SaaS to e-commerce, fintech, and beyond.

9. How do you measure product design success?

Through metrics like user engagement, retention, conversion rates, and customer feedback.

10. What trends in product design excite you?

AI-driven UX, no-code tools, personalization, and ethical, sustainable design solutions.

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Development

1. What’s your approach to development?

I focus on scalable, maintainable, and user-friendly solutions, bridging design and code for seamless digital experiences.

2. How do you ensure performance and scalability?

By following best practices like clean code, modular architecture, and performance optimizations (lazy loading, caching, and efficient API calls).

3. What technologies do you work with?

HTML, CSS, JavaScript (React, Vue), TypeScript, Node.js, and design-to-code tools like Framer and Webflow.

4. How do you collaborate with designers?

I ensure smooth handoffs using Figma, design tokens, and component libraries to maintain design consistency in development.

5. How do you handle accessibility in development?

By implementing semantic HTML, ARIA roles, keyboard navigation, and WCAG compliance for inclusive experiences.

6. What’s your process for testing and debugging?

I use unit testing (Jest, Testing Library), browser dev tools, and user testing to ensure quality and performance.

7. How do you approach responsive design?

By using flexible grids, fluid typography, and mobile-first development for seamless cross-device experiences.

8. Can you work with backend technologies?

Yes, I have experience with Node.js, Express, Firebase, and integrating APIs for full-stack solutions.

9. How do you stay updated with development trends?

I continuously explore new frameworks, attend dev communities, and experiment with emerging technologies like AI-driven development.

10. What excites you about development?

Building intuitive, high-performance digital products that enhance user experience and push the boundaries of innovation.

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Presentation

1. What’s your approach to presenting design work?

I craft compelling narratives that highlight the problem, design process, and impact, making complex ideas clear and engaging.

2. How do you tailor presentations for different audiences?

I adjust language and depth based on the audience—focusing on strategy for stakeholders, technical details for developers, and usability for end users.

3. What tools do you use for presentations?

Figma for interactive prototypes, Keynote/Google Slides for structured decks, and Loom or Pitch for asynchronous presentations.

4. How do you ensure clarity in your presentations?

By using a logical flow, strong visuals, minimal text, and real-world examples to make key insights stand out.

5. How do you handle Q&A sessions?

I anticipate questions, provide data-backed answers, and remain open to feedback to foster productive discussions.

6. How do you showcase the impact of your work?

By presenting before-and-after scenarios, user feedback, KPIs, and measurable improvements.

7. How do you keep presentations engaging?

By using storytelling, interactive demos, and visuals that resonate with the audience.

8. What’s your strategy for presenting remotely?

I keep it concise, use engaging visuals, encourage interaction, and leverage tools like Miro or FigJam for collaboration.

9. How do you prepare for high-stakes presentations?

By rehearsing, refining content based on feedback, and ensuring clear, confident delivery.

10. What excites you about presenting?

Turning ideas into compelling stories that inspire, inform, and drive action.

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